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The Many Kinds of Google Search Results

The Many Kinds of Google Search Results

Google’s search results page (SERP – search engine results page) has evolved a lot in the past few years. With the addition of ads, maps, and enriched results, Google is making strides to add as much value to customers as possible. A good example is movie title...
Why You Should Work with Guest Bloggers

Why You Should Work with Guest Bloggers

More and more companies are soliciting guest bloggers to add new viewpoints and voices to their blog offerings. How can your SEO (Search Engine Optimization) benefit from having “experts” submit guest blogs on your website? Fresh perspectives – You know your business...
What is a Title Tag or Website Tag?

What is a Title Tag or Website Tag?

Business owners are always asking how to get on the first page of online searches. Obviously, they want to be found ahead of their competitors. Ideally the first page is the place you want to be to have a much better chance at being found by new customers. Being...
Digital Marketing Focus During the Pandemic

Digital Marketing Focus During the Pandemic

When it comes to marketing your business, there is a good chance that you already have some form of digital marketing in place. There is also a chance that you have not really focused on digital marketing as much as you could have. Numerous marketing channels are...
Why are Back Links So Important?

Why are Back Links So Important?

Backlinking is one of the core fundamental strategies involved in internet marketing. A backlink acts as a “confidence vote” from another reputable site, allowing your business to benefit from the reputation of the website hosting the backlink. When you...
The Impact of Blogging for Businesses

The Impact of Blogging for Businesses

It’s been over 25-years since Justin Hall, a Swarthmore College student, penned the first-ever blog post in 1994. The technology has come a long way in the last two and a half decades, and it continues to be a popular content strategy for internet marketers all around...
Social Media – Why is It Important?

Social Media – Why is It Important?

Is your website or business using a social marketing strategy? If not, you’re missing out on a tremendous source of revenue. Social media platforms are the new era of social communications, and with more users turning to mobile devices for their internet fix, the...