What is a Title Tag or Website Tag?

What is a Title Tag or Website Tag?

Business owners are always asking how to get on the first page of online searches. Obviously, they want to be found ahead of their competitors. Ideally the first page is the place you want to be to have a much better chance at being found by new customers. Being...
Digital Marketing Focus During the Pandemic

Digital Marketing Focus During the Pandemic

When it comes to marketing your business, there is a good chance that you already have some form of digital marketing in place. There is also a chance that you have not really focused on digital marketing as much as you could have. Numerous marketing channels are...
Why are Back Links So Important?

Why are Back Links So Important?

Backlinking is one of the core fundamental strategies involved in internet marketing. A backlink acts as a “confidence vote” from another reputable site, allowing your business to benefit from the reputation of the website hosting the backlink. When you...
The Impact of Blogging for Businesses

The Impact of Blogging for Businesses

It’s been over 25-years since Justin Hall, a Swarthmore College student, penned the first-ever blog post in 1994. The technology has come a long way in the last two and a half decades, and it continues to be a popular content strategy for internet marketers all around...
Social Media – Why is It Important?

Social Media – Why is It Important?

Is your website or business using a social marketing strategy? If not, you’re missing out on a tremendous source of revenue. Social media platforms are the new era of social communications, and with more users turning to mobile devices for their internet fix, the...
What is Google AdWords?  Is It Worth It?

What is Google AdWords? Is It Worth It?

So, you need to promote your business online, and everyone’s telling you that Google AdWords is the best route to go with your marketing budget – But is this form of online advertising worth the money? What Is Google AdWords? When you set up your Google AdWords...
What Is Digital Marketing?

What Is Digital Marketing?

Digital marketing is one of the most important factors that can help to ensure the success and longevity of small businesses, independent owners and new start-up business ventures. Just like commerce has evolved from physical brick-and-mortar locations to online...