The Importance of Mobile Optimization

The Importance of Mobile Optimization

Digital marketing has evolved significantly with the growing prevalence of mobile smartphones. With the smaller screen size and on-the-go nature of the platform, marketing strategies, especially for local SEO, have to adapt and become more mobile friendly. Another way...
From Local to Global: Your Best Business Website

From Local to Global: Your Best Business Website

As a small business owner, you may not think it is important to have a good website. Your customers know you and your business gets enough foot traffic, so why should you bother with your online presence? Answer: Neglecting your business’s digital footprint is a huge...
Why Does My Business Need Email Marketing?

Why Does My Business Need Email Marketing?

Email seems like an old-fashioned technology to apply to marketing when compared to fancy terms like SEO, influencer marketing, PPC, and so on. Yet, no other marketing form is as highly profitable as email. If you’re wondering why that is the case, and why you should...
Building a Good Contact Form on Your Website

Building a Good Contact Form on Your Website

As website builders, we know that the most important page on your non-ecommerce website is the contact form. The rest of your website may be full of great information about your services that will help convince people to work with you, but without a contact page,...
The Many Kinds of Google Search Results

The Many Kinds of Google Search Results

Google’s search results page (SERP – search engine results page) has evolved a lot in the past few years. With the addition of ads, maps, and enriched results, Google is making strides to add as much value to customers as possible. A good example is movie title...
Why You Should Work with Guest Bloggers

Why You Should Work with Guest Bloggers

More and more companies are soliciting guest bloggers to add new viewpoints and voices to their blog offerings. How can your SEO (Search Engine Optimization) benefit from having “experts” submit guest blogs on your website? Fresh perspectives – You know your business...
What is a Title Tag or Website Tag?

What is a Title Tag or Website Tag?

Business owners are always asking how to get on the first page of online searches. Obviously, they want to be found ahead of their competitors. Ideally the first page is the place you want to be to have a much better chance at being found by new customers. Being...