So, you need to promote your business online, and everyone’s telling you that Google AdWords is the best route to go with your marketing budget – But is this form of online advertising worth the money?
What Is Google AdWords?
When you set up your Google AdWords account and start a campaign, you pay per click. Every time someone clicks on your ad, Google charges you a set fee, depending on the ranking of the keyword you use in your ad.
If the prospect clicks your ad and then buys your product on your website, they complete a transaction, and those figures go toward your conversion metrics.
If your ad isn’t converting, then you’re wasting your marketing budget. However, when your ad works, and you start seeing an increase in conversions on your site, it’s a sign that your AdWords campaign is pay off.
Marketing is all about ROI. If you’re spending more on your marketing than you’re making in sales, then you’re doing something wrong with your campaign, and your ROI will be less than desirable.
Does Google AdWords Work?
The reality is that hundreds of thousands of internet marketers use Google AdWords to make their online business a success story. However, you need to be careful about the complexities around your campaign, and the keywords you choose to promote.
There is far more competition for the same keywords than there was a few years ago, and this trend will continue to rise.
Work with a Professional AdWords Team
At the Ceemi Agency, we specialize in creating Google AdWords campaigns that deliver real results for your business. Contact us today. We’ll show you how we can help you drive your business into the digital age, with the help of Google AdWords.
We manage every aspect of your campaign. Our professional team of digital marketers has the experience and knowledge you need to make your AdWords campaign a success.