Almost weekly, prospects ask us if we have had experience within their industry.
Realistically speaking, your target market is made up of humans. These humans basically think in very similar patterns. Once you have narrowed down your ideal consumer, we create a marketing strategy to sell directly to their needs and wants.
You want to be careful working with an agency that specializes in your “vertical” or particular industry. We find that your website may look like a cookie cutter version of all the other websites they create and manage. How will you stand out amongst the 20 other competitors in town if the SAME agency is running your search engine optimization? Remember there are only 10 spaces to show up on the first page of Google searches (where everyone wants to be).
Your digital marketing agency must have these options to customize your marketing plan for your business (in any industry):
- Website design – Your website is the first introduction prospects have to our company. Show them the best version of you that is possible. Quality websites keep customers on the pages, reading pricing and product attributes. Visitors stay on the website when they can “see” themselves in your product or service. We do that by using the right images.
- SEO (Search Engine Optimization) – No one knows the actual algorithm that Google uses to decide when and where to place individual websites. We do know that the websites with great SEO have several characteristics.
- Social Media Posts – Places like Facebook, Instagram, Twitter, and Google My Business offer companies a chance to let “the world” know they are up and running. Social media marketing is an artform and a science at the same time.
- Pay-Per-Click Management – With more and more people looking on the internet to help make decisions about their purchases, savvy business owners hire an agency to manage their Pay-Per-Click for Google Ads or Facebook Ads.
Contact Ceemi Agency for a customized digital marketing plan for your business today.