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Blogging

Blogging As a Business Tool

Blogging is often associated with special interest columns published by amateur enthusiasts. While many blogs are just that, there is another category of blogs known as “Business Blogging”. Business blogs build relationships just like personal blogs, however they are also a powerful sales and lead generation tool, not to mention they can be good for SEO purposes. Consistent blogging helps build brand awareness and increases customer engagement.

A blog can do many things for a company

  • Increase traffic to a website via inbound links (backlinks)
  • Improves a website’s SEO
  • Allows small & medium businesses to compete with Fortune 500 companies
  • Creates opportunities for people to share your content
  • Establishes your brand as an expert in your industry

By creating new blogs on a regular basis, search engines like Google, Yahoo, and Bing have fresh content to index each time they crawl your site. Indexing keeps a record of every page on your website and the content within those pages so that a keyword search can have accurate results. Every fresh and relevant blog post, when indexed, creates new opportunities for users to visit your website and is a tool to target a new keyword that is also relevant to your business.

The Blogging Numbers Don’t Lie

According to Hubspot, websites that use blogs get 67% more leads than ones that don’t.

You have a 43% greater chance of being ranked highly on search engines with a blog.

75% of users never look past the first page of Google.

Companies who have a regularly updated blog receive 97% more backlinks than those who don’t.

80% of companies reported new sales as direct result of blogging.

"Michael and his team are the best! They work hard in managing our website and they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.

They also advertise on our behalf. Since hiring Ceemi Agency, I have seen progress in the amount of potential clients that contact us. Just last month, we had twelve leads and all twelve hired us. These are the type of results that Ceemi Agency provides.

Hiring Ceemi Agency has been the best decision we've ever made."

Andrea Alfaro | Paralegal, Advanced Paralegal Services

"When it comes to sales approach, negotiation skills, and overall ability to understand a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."

Eddie Sardinha | Owner, Lev Group