Blogging as a business tool? Seriously?

Yes, seriously. Typically when someone thinks of blogging, what comes to mind are special interest columns published by amateur enthusiasts. While this is partially true, there is an entire other category known as “Business Blogging”. Buisness blogging builds relationships just the same, however is also a powerful sales and lead generation tool.

Blogging was first seen in the late 1990’s, where it was used like an online journal and originally was used on a personal level. Today, it is used by millions and there is a growing popularity to use blogging in business. Consistent marketing is one of the most effective ways to build brand awareness.

A blog can do many things for a company

  • Increases traffic to a website via inbound links (backlinks)
  • Improves a website’s SEO
  • Allows small & medium businesses to compete with Fortune 500 companies
  • Creates opportunites for people to share your content
  • Enforces brand as an expert in a particular field

By creating new blogs consistently, search engines like Google, Yahoo, and Bing have fresh content to index. Indexing is defined as the process of a search engine collecting and sorting data for use by search engine to match content with searches made by users. Bottom line, the search engine reads your content so that it knows who to put it in front of. Every fresh and relevant piece of content, when indexed, creates repeat visits to the site.

The Blogging Numbers Don’t Lie

According to Hubspot, websites that use blogs get 67% more leads than those who don’t

You have 43% chance of being ranked highly on search engines

75% of users never scroll past the first page of Google

Companies who blog receive 97% more backlinks than those who don’t

80% of companies reported sales as direct result of blogging

"Michael and his team are the best! They work hard in managing our website. they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.

They also advertise on our behalf, since hiring Ceemi Agency I have seen progress in the amount of potential clientes that contact us. Just last month, we had  twelve leads nad all twelve hired us. These are the type of results that Ceemi Agency Provides.

Hiring Ceemi Agency has been the best decision we have made."

Andrea Alfaro | Paralegal, Advanced Paralegal Services

"When it comes to sales approach, negotiation skills, and overall ability in understanding a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."

Eddie Sardinha | Owner, Lev Group