Starting one’s own business can be an exciting time in the early stages of its development, but it can also be quite stressful. There are logistics to take into account—numbers to crunch, plans to lay out, finding the company “voice”— the list goes on and...
To keep your brand, product, or website competitive, online competitor research in digital marketing is a tactic you’ll want to add to your repertoire to stay ahead of your competition. A thoroughly-documented process of competitive research will produce a plan...
When we think back 10 or 20 years ago about the future of digital marketing, the latest trends at the time seem almost archaic and outdated today. In that same respect, thinking 10 or 20 years in the future and how we will reach our customers and prospects produces...
So, you need to promote your business’ products or services online, and everyone’s telling you that Google AdWords is the best route to spend your marketing budget. But is this form of online advertising worth the money? Short answer: Yes. In fact, the...
Digital marketing has evolved significantly with the growing prevalence of mobile smartphones. With the smaller screen size and on-the-go nature of the platform, marketing strategies, especially for local SEO, have to adapt and become more mobile-friendly. Another way...
The Coronavirus has – just like other pandemics of the past – made shopping malls, convenience stores, indoor complexes, and other business hubs all over the world run virtually empty. With many people in officially quarantined conditions and other...
Are you a small to medium-sized business owner? Are you online looking to sell your services and generate leads? Many companies have a website and account on social platforms, but very few know how to use them effectively. If you don’t have a digital marketing...
Digital marketing encompasses far more than just effective social media posting, keyword layering, and using paid advertising. These days, using emerging technologies can help you to make your business better – and they can help to keep you in touch with the people...
Word of mouth is known as one of the most powerful marketing forces of all time. These days, the majority of talking happens through the various social media platforms – and that’s why digital marketing is one of the most important aspects for creating success for...
For the majority of all businesses out there, lead generation or “led gen” is probably the most crucial aspect of keeping your business’ doors open. Especially during this pandemic, setting up lead gen to invite prospects to your website or...
Recent Comments