Why Email Marketing?
Email marketing is one of the most cost effective ways to communicate with your customers and prospects. With the right message and a good segmentation plan you can enjoy ROI of up to $44 for every $1 spent.
Email marketing out-performs all other forms of digital marketing because your customers are required to “opt-in.” By signing up (subscribing) to your email list, they are saying that they want to hear from you. Email marketing allows you to communicate with customers who are actually interested in hearing what you have to say.
The Email Numbers Don’t Lie
Email Tactics that Lead to Success
While there are many factors that go into a successful email campaign, here are a few key elements that make the most significant impact:
Experian Marketing Services reports that personalized email subject lines increased email open rates by more than 29%. However, subject lines are not the only opportunity to personalize your email – content that is tailored to their behavior and location can also improve the performance of individual emails once they have been opened. Just adding their name is basic, but imagine showing customers their previously viewed products so they can purchase them next time!
Segmentation is the process of dividing your email list into groups of common interest or behavior. When you segment your list based on qualifying behavior (like “clicked a link” or “opened an email”), you will send more relevant content to the appropriate recipients, which makes them more likely to convert. According to the Data & Marketing Association, segmented email campaigns result in a 760% increase in revenue over non-segmented “spray and pray” campaigns.
Mobile devices have overtaken desktop computers as the top source of email opens. Responsive email design ensures that your email campaign displays well on any device and adapts to a variety of screen sizes and resolutions. If a recipient receives a poorly formatted email, the likelihood of it getting deleted without being read is high. Fortunately these days, most Email Service Providers offer responsive templates for free.
Next to your segmentation plan, your email subject is the most important part of your campaign – after all, without a good subject line no one will open your email, which means your email is basically dead in the water. In most cases, you have less than a second to capture the recipient’s interest. Our tracking and analytics will show which subject lines perform the best with your customers so we can keep using ones that work well.
Deliverability has to do with getting emails to your subscriber’s inbox rather than spam or junk mail. The worst case scenario for an email is to “bounce,” when the email doesn’t make it to your customer at all. With good sender reputation, which is partly based on customer engagement, you can count on increased deliverability and less bounced emails each time you send.
• Keep it brief – shoot for less than 50 characters
• Capture interest – be surprising but still relevant
• Communicate value – make it worth their time to open
• Don’t mislead – your email must follow through on the promise made in the subject line
5 Reasons Why You Should Be Using Email to Market to Your Customers
"Michael and his team are the best! They work hard in managing our website and they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
They also advertise on our behalf. Since hiring Ceemi Agency, I have seen progress in the amount of potential clients that contact us. Just last month, we had twelve leads and all twelve hired us. These are the type of results that Ceemi Agency provides.
Hiring Ceemi Agency has been the best decision we've ever made."
Andrea Alfaro | Paralegal, Advanced Paralegal Services
"When it comes to sales approach, negotiation skills, and overall ability to understand a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."
Eddie Sardinha | Owner, Lev Group