Why Email Marketing?
Email marketing is one of the most cost effective and ways to communicate with your customers and prospects. With the right message and a good segmentation plan you can enjoy ROI of up to $44 for every $1 spent.
Email marketing outperforms all other forms of digital marketing and allows you to communicate with your customers in a way that resonates with them on a personal level.
The Email Numbers Don’t Lie
Email Tactics that Lead to Success
While there are many factors that go into a successful email campaign, here are a few key elements that make the most significant impact:
Experian Marketing Services reports that personalized email subject lines increased email open rates by more than 29%. However, subject lines are not the only opportunity to personalize your email – any data such as name, address and so on that has been provided by the customer can be used for email personalization.
Segmentation means to divide your email list into groups of common interest or behavior. When you segment your list your recipients are more likely to respond because they have expressed an interest in the topic or have exhibited behavioral traits (e.g. opened an email, clicked a link, etc.) that “qualify” them. According to the Data & Marketing Association, segmented email campaigns result in a 760% increase in revenue over non-segmented “spray and pray” campaigns.
Mobile devices have overtaken desktop computers as the top source of email opens. Responsive email design insures that your email campaign displays well on any device and adapts to a variety of screen sizes and resolutions. If a recipient recieves a poorly formatted email, the likelyhood of it going to the trash is high. Fortunately these days, most Email Service Providers offer responsive templates for free.
Next to your segmentation plan, your email subject is possibly the most important part of your campaign – after all, if no one opens your email, game over. In most cases, you have barely a fraction of a second to capture the recipients interest. Next to your segmentation plan, your email subject is possibly the most important part of your campaign – after all, if no one opens your email, game over. In most cases, you have barely a fraction of a second to capture the recipients interest.
Getting emails to you target’s inbox is the first step. The most important factor in deliverability is engagement – how frequently your recipients open your emails – because it directly impacts sender reputation. A good sender reputation is critical to email deliverability. High engagement can be achieved through permission-based lists, effective segmentation and relevant messaging.
• Keep it brief – shoot for less than 50 characters
• Capture interest – avoid overused words and clichés
• Communicate value – make it worth their time to open
• Don’t mislead – your email must follow through on the promise made in the subject line
5 Reasons Why You Should Be Using Email to Market to Your Customers
"Michael and his team are the best! They work hard in managing our website. they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
They also advertise on our behalf, since hiring Ceemi Agency I have seen progress in the amount of potential clientes that contact us. Just last month, we had twelve leads nad all twelve hired us. These are the type of results that Ceemi Agency Provides.
Hiring Ceemi Agency has been the best decision we have made."
Andrea Alfaro | Paralegal, Advanced Paralegal Services
"When it comes to sales approach, negotiation skills, and overall ability in understanding a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."
Eddie Sardinha | Owner, Lev Group