Instagram is a social network owned by Facebook, Inc. where users share photos and videos from their lives, write captions, add filters, engage with others, explore, creep, and more. Instagram currently has over 1 billion users worldwide with 112.5 million in US.

Instagram Ads

You can buy, run and track ads in one of three ways. The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to promote, and then track who sees and interacts via View Insights.

Since Instagram is such a visual platform, text ads are not a thing here. Rather you need an image, set of images, or video (which can be accompanied by text) to reach your audience. Just like other platforms you can be very detailed in the demographics you are targeting.

The exciting part? Instagram advertising works! In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.

More Audience

Within few years, Instagram has attracted more people than any other social media website. With over 1 billion users, businesses are crazy to not add Instagram to its marketing strategy.

More Shareable

The more people know about a business, the better chance it has to be successful. Instagram helps you to target a bigger audience.

Know About Trends

Gain a better outlook of the trends and customers demand. Through likes and comments on any picture or video posted, the organization can tell what the consumers want to get.

Changing People's Perspective

Effective marketing invokes a desire in customers to get the offered product or service. It’s best to connect with customers where they already spend a lot of their time.

Market Success Indicator

More followers is viewed as more success. Loss of followers says clients aren’t satisfied, or the marketing strategy isn’t strong enough to capture attention.

Building Friendly Relations

Instagram enables a business to sell something more than just products. It can help to build up a better word of mouth.

The Instagram Numbers Don’t Lie

Over 25 million business using Instagram worldwide

2 million monthly active advertisers

60% of the top brands on Instagram use the same filter for every post

Over 80% of accounts on Instagram follow a business

50% of Instagram users follow at least one business

$14 billion estimated ad revenue in 2019

70.7% of U.S. companies use Instagram for marketing, edging out Twitter for the first time

60% of users say that they have learned about a product or service on the platform.

The average user will spend 28 minutes a day on Instagram

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