Search Engine Optimization
Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic to your website. The goal is to boost your ranking on a Search Engine Results Page (SERP) when a keyword search is performed.
So, What is a Keyword?
A keyword is a single or combination of words that are placed in the search bar. This could be one word, to a complete phrase.
Paid Search (PPC):
While not technically “SEO”, Pay-Per-Click (PPC) is a “fast-pass” to being positioned at the top of the SERP. As you might guess, it costs money and time to be successful with PPC, which will be covered in more detail later. But suffice it to say that you are bidding for the rights to page position on your chosen keywords, and you pay everytime your ad is clicked.
Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. Search results are prioritized by physical proximity to you. Google gives priority to results that have a brick and mortar location near you and sorts them by SEO efforts.
Google has a “crawler” or spider that crawls the internet, gathering all the information it can about webpages and and then feeds it’s findings to a program that matches websites to keyword searches based on a number of ranking factors such as:
- Links to your site and their quality
- Keywords/quality of content/relevance (are the search terms present on the page)
- Readability/Content Length
- Page load speed (the faster the better)
- Mobile-friendliness (how it looks on mobile devices)
- Site traffic (the more traffic a site has, the more “relevant” it is considered)
- On-page optimzation (page titles, meta tags etc.)
*Google thinks of you as a customer. The goal is to present you what it thinks you are looking for. In Google’s eyes, if it fails, it will lose you to Bing or Yahoo. So in an attempt to not lose you, Google works hard to figure out exactly what the websites it crawls (or analyzes) are about to make sure they are relevant to what you want.
Anatomy of a Search Engine
Local results (address based)
Factors that affect local SEO
"Michael and his team are the best! They work hard in managing our website. they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
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Andrea Alfaro | Paralegal, Advanced Paralegal Services
"When it comes to sales approach, negotiation skills, and overall ability in understanding a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."
Eddie Sardinha | Owner, Lev Group