Digital marketing has evolved significantly with the growing prevalence of mobile smartphones. With the smaller screen size and on-the-go nature of the platform, marketing strategies, especially for local SEO, have to adapt and become more mobile-friendly. Another way of saying this is “mobile optimization.”
Mobile optimization sounds technical and scary, but with proper help from a good developer or experienced digital marketing agency like Ceemi Agency, your business’s website and digital marketing strategies can become optimized for mobile.
But what does that mean?
Mobile optimization makes sure that your website can adapt to show on a smartphone and tablet screens, with their vertical orientation and smaller size, in user-friendly and aesthetically pleasing ways. Gone are the days when a desktop-based website can simply be shrunk down to fit a smartphone or mobile screen.
These days, Google and other search engines have incorporated mobile optimization into their algorithms so that if your site is not mobile-friendly, it can affect your rankings when people search for products and services on their phones which happens millions and million times per day.
So what does having a mobile optimization site look like?
Here’s a checklist of things to consider when working with a designer.
Provide Important Information Upfront
Let’s face it, our mobile screens don’t hold a lot of real estate so it’s vital that you start off your user experience off on the right foot. Make sure you showcase what product or service you provide upfront. Leave out any guesswork your future prospect might have to go through in order to figure out what your company does.
If you sell a service or product, ensure that you provide that information right away. Below is a screenshot of Ceemi Agency’s mobile-optimized site.
As you can see, Ceemi Agency is a digital marketing company located in Carson CA, and it’s clearly posted above the fold. Not having this information up front will more than likely increase your bounce rate which can lower your search engine rankings.
Nobody wants that, but your competitors.
Ensure Your Mobile Elements are Spaced Out
The internet is crowded with countless websites and webpages attempting to rank for high converting keywords. The more webpages out there competing the harder it is to rank on search engines. We don’t control what your competition ranks for but you can control what your company ranks for.
These are called best practices, and Google takes into account how your mobile website ranks based on if you’re site’s elements are to close together.
What does that mean?
If the website’s primary text is too close to your CTAs or “Call to Actions,” the user might tap on the wrong portion of the screen and be redirected to the wrong page. All because the elements were too close together.
This is an easy fix.
If you’re not a website designer, you’ll need to get with one. They’ll know the best practices and how to design a mobile page that is optimized for the user experience. Down the line, make sure you install Google Search Console to your website.
It’s a free tool that comes with a mobile analyzer to make sure your elements aren’t too close together. Or, you can click the article link below and learn how to do it next.
For more details on mobile optimization information and strategies, contact Ceemi Agency today and get your website and other digital marketing strategies optimized for mobile.