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Backlinking

Backlinks

What is a Backlink, and Why Are They Important?

Do you remember writing essays in your grade school years? Many times you would quote a specific book or article to prove your point. When you did this you were required to cite the source of your quote at the end of the paper, the bibliography. By giving this citation, you were giving credit to another source. Backlinks are very similar to those citations you used to use, but an online version. When a backlink is used, the site posting your backlink is giving credit to the site they linked to, which increases the “legitimacy” of the linked site. This legitimacy is referred to in the SEO world as “Domain Authority.” The more backlinks a site has, the more “legitimate” Google will see that site (increasing Domain Authority), which in turn places the site in a higher position in Google searches.

Sounds easy enough, right? Well, how do you get backlinks? Can you just go put your site’s URL on every website you see in hopes it will give you better Domain Authority? No.

Remember, Google is also looking for organic patterns. If you were to get 2,000 backlinks this month and none the next month, the impossibility of suddenly appearing on so many websites at once will raise suspicion. But if you get exactly 30 backlinks every month, this will also raise red flags. By having a different number of new backlinks from month to month, you’ll show Google that you are earning those backlinks honestly rather than getting them done by a bot.

Google will also look at the relevancy of your backlinks. If you’re a plumber placing your link on a cookie recipe site, Google will say, “Hey, this doesn’t look right,” which will prompt Google to push you down in the rankings because it thinks you have something wrong with your site. So, what kind of backlinks are there?

Ways to Create Backlinks

Directory Listings

The most common and easiest backlinks to get – directory listings make sure that your business’s information (web address, phone number, and physical address) is consistent across all online directories. A few directories people use include Yelp, Google, Bing, Yahoo, Google Maps, etc. There are over 2,000 online directories and they are growing daily. The key here is to get your site on as many as possible while making sure that they all say the exact same thing. If they are different from directory to directory, then your ranking can go down because the discrepancies may reduce your business’s perceived legitimacy.

The backlinks we offer our clients fall under this category.

Guest Posting

This means you write or publish an article on someone else’s blog. In the credits section, you and your site would receive credit. This is a great way to get your name out. It does involve a lot of networking and can be time consuming. Typically, if bloggers allow guest posting, they will do it for sites that have similar rankings when it comes to Domain Authority.

Podcasts

Another way to get a backlink is to become an expert in your industry and get yourself interviewed.

Let’s say you are a chiropractor. All you have to do is search for podcasts that relate to your field of expertise. Reach out to the owners of the podcast and ask if they can use you in an episode as an expert. Give them topics and ideas on what to talk about. Podcasts are constantly looking for new content. By doing this you will receive credit for the interview, which usually involves a site link on the podcast site, thus creating a backlink.

Blog Quotes & Shoutouts

If you become a source for bloggers, writers, and news outlets, you can get more backlinks to your site. Have you ever noticed sometimes when reading an article online some words may be blue with a line under it? This is usually clickable, and qualifies as a backlink. If you click the one here, it’ll take you to our homepage.

Impact of Backlinks

Traditionally, backlinks are meant to improve SEO, but there are times a backlink can be used incorrectly and hurt you rather than help. What used to be an easy process of more backlinks automatically leading to higher ranking on search engines, has been replaced with an algorithm which tests for the quality and relevance of each backlink. Here are some ways backlinks can both positively and negatively affect your website’s rank.

Positive Impact

Sites with domain authority
Sites with topical authority
Popular sites
Relevant links
Links with high ranking
Other Links

Negative Impact

Unrelated sources
Untrusted sources
Purchased links
Broken or dead links
Link exchanges
Link networks

"Michael and his team are the best! They work hard in managing our website and they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.

They also advertise on our behalf. Since hiring Ceemi Agency, I have seen progress in the amount of potential clients that contact us. Just last month, we had twelve leads and all twelve hired us. These are the type of results that Ceemi Agency provides.

Hiring Ceemi Agency has been the best decision we've ever made."

Andrea Alfaro | Paralegal, Advanced Paralegal Services

"When it comes to sales approach, negotiation skills, and overall ability to understand a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."

Eddie Sardinha | Owner, Lev Group