Businesses NEED a social media presence; period. It is the online storefront of the business. Social Media Management is a growing trend among businesses, but there is still a huge gap where many people don’t understand the VALUE of social media presence. Most businesses understand “if I send out a coupon in the mail and someone walks in with the coupon, then it worked.” Unfortunately, a lot of business owners are taking this same mentality to Social Media; “if someone comes in and says they saw me on social media and like what they saw so they came in, then it worked.” This is NOT how Social Media works. The social media posting and management we provide is designed to legitimize the business.
The Social Media Number Don’t Lie
Some examples to think about:
1. When someone gets a coupon in the mail, they are going to do some research before deciding whether or not they want to use that business. The client may go to the social media pages. If they see nothing and decide this business isn’t for them, is it that the coupon didn’t work or is it that the lack of social media made them “feel” like they can do better elsewhere? If they see a lot of posts and use the coupon does that mean the coupon worked? Or does it mean that the social media posts got a client?
2. Clients may tell you that Social Media does nothing for them. As much as this may be true in their eyes, think about this. Let’s take a Mortgage company for example. Not everyone is looking for a mortgage company all the time. By posting weekly and staying in front of the community, who do you think is going to come to mind when a customer IS ready to start looking for a mortgage?
3. Let’s use the same example in #2. Lets say a client is following a mortgage company and that client happens to be looking into houses. As they are driving around looking for open houses they just so happen to drive by that Mortgage companies building and see the company logo. The client immediately thinks “that looks familiar, maybe they can help me.” What do you think the client will say to the mortgage company when asked how they heard about them? Will they say I follow you on social media or will they say “I was driving by”? Odds are they say the second option, when in reality the social media posts primed that person to recognize and be familiar with their brand.
4. Case studies have been done about the odd placement of soda vending machines outside of grocery stores. Why would someone buy a soda when they could simply walk in the store and buy one cheaper? The reason: companies like Coca Cola will place a vending machine outside because they are priming you to be familiar with the brand so that by the time you go down the soda isle, your most recent familiar memory is Coca Cola, thus being more likely to purchase Coca Cola. Overall, social media can help push a client over the edge when they are deciding between multiple options.
What can social media do for businesses?
Grow Your Business Online
Boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
At Ceemi, we’ll evaluate your current social media platform and identify strengths and weaknesses. Our team will then work with you to work through deficiencies and improve your online presence. If your small business has yet to establish social media accounts, we’ll walk you through how to create the accounts and the reasons for doing so.
If your business exists in a physical location, we’ll set up a Google My Business profile. This allows you to provide current information about your company to your customers, such as your hours of operation.
Businesses benefit most when they produce content consistently. We’ll help you deliver monthly content, typically in the forms of newsletters, blogs, or articles. Info in these releases will provide value to your customers.
Profile backlines are an off-page SEO technique that our team utilizes. We’ll backlink and add your information to social media sites and other profiles to help drive visitors to your website
"Michael and his team are the best! They work hard in managing our website. they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
They also advertise on our behalf, since hiring Ceemi Agency I have seen progress in the amount of potential clientes that contact us. Just last month, we had twelve leads nad all twelve hired us. These are the type of results that Ceemi Agency Provides.
Hiring Ceemi Agency has been the best decision we have made."
Andrea Alfaro | Paralegal, Advanced Paralegal Services
"When it comes to sales approach, negotiation skills, and overall ability in understanding a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."
Eddie Sardinha | Owner, Lev Group