To keep your brand, product, or website competitive, online competitor research in digital marketing is a tactic you’ll want to add to your repertoire to stay ahead of your competition. A thoroughly-documented process of competitive research will produce a plan...
When we think back 10 or 20 years ago about the future of digital marketing, the latest trends at the time seem almost archaic and outdated today. In that same respect, thinking 10 or 20 years in the future and how we will reach our customers and prospects produces...
So, you need to promote your business’ products or services online, and everyone’s telling you that Google AdWords is the best route to spend your marketing budget. But is this form of online advertising worth the money? Short answer: Yes. In fact, the...
Digital marketing has evolved significantly with the growing prevalence of mobile smartphones. With the smaller screen size and on-the-go nature of the platform, marketing strategies, especially for local SEO, have to adapt and become more mobile-friendly. Another way...
The Coronavirus has – just like other pandemics of the past – made shopping malls, convenience stores, indoor complexes, and other business hubs all over the world run virtually empty. With many people in officially quarantined conditions and other...
Are you a small to medium-sized business owner? Are you online looking to sell your services and generate leads? Many companies have a website and account on social platforms, but very few know how to use them effectively. If you don’t have a digital marketing...
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