Facebook & Instagram Advertising
Sponsored Ads on Facebook and Instagram
Why advertise with a social media platform like Facebook and Instagram? Basic marketing strategy is to advertise where your customers are, and social media is where many customers spend most of their time. Especially for younger audiences whose online and offline lives are more integrated.
Facebook Ads are different from Google Ads because a search engine is intended for an audience who is actively searching for a service or product. Facebook users, on the other hand, are not actively looking for your company. If you have a compelling ad, however, your service or product might reach an audience who doesn’t know they need you yet. While Google works for targeted customer acquisition, Facebook and social media ads are great for increasing awareness and opening doors for a new customer base.
On Reach Campaigns, you can get 500-1,000 impressions for every $1 spent. On other types of campaigns the impressions will vary due to the more targeted and specific audience.
On Facebook, there is an abundance of data on the behaviors, preferences and tastes of your potential audiences. With Facebook advertising, we can reach users by targeting location, interests, gender, and age. We can even target users based on categories such as homeowners, college graduates, voters, etc. An effective campaign manager will make connections to target your desired audiences that you wouldn’t think of on your own, like using medical journal subscribers as a way to target doctors.
Since Instagram is such a visual platform, text ads are not a thing here. Rather you need an image, set of images, or video (which can be accompanied by text) to reach your audience. Just like other platforms you can be very detailed in the demographics you are targeting.
You can buy, run and track ads on Instagram in one of three ways. The easiest way to run ads is by promoting regular posts you’ve already shared on Instagram. Just select the post you want to promote, and then track who sees and interacts via View Insights.
The exciting part? Instagram advertising works! In March 2017, over 120 million Instagram users visited a website, got directions, called, emailed, or direct messaged a business based on an Instagram ad.
The Social Media Advertising Numbers Don’t Lie
"Michael and his team are the best! They work hard in managing our website and they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
They also advertise on our behalf. Since hiring Ceemi Agency, I have seen progress in the amount of potential clients that contact us. Just last month, we had twelve leads and all twelve hired us. These are the type of results that Ceemi Agency provides.
Hiring Ceemi Agency has been the best decision we've ever made."
Andrea Alfaro | Paralegal, Advanced Paralegal Services
"When it comes to sales approach, negotiation skills, and overall ability to understand a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."
Eddie Sardinha | Owner, Lev Group