Facebook & Instagram Advertising
Advertising on Facebook and Instagram
Why advertise with a social media platform like Facebook and Instagram? In a technology evolving world we are living in you can target your younger client base, who mostly are social media savvy.
How is it different than Google? Google is for an audience who is ready to jump in on a service or purchase. Facebook is for those that are on the sidelines, and just need a little push to make a decision.Thus, the younger client base will make a decision right away if they see something they like on Facebook.
On Reach Campaigns, you can 500-1,000 impressions for every $1 spent. On others it’s more or less impressions because it is more targeted on an audience.
Habit based advertising is used with users such as homeowners, people that shop, college diploma, renters, etc. Facebook advertising can also reach more users by targeting location, interests, gender, age. We can also strategic target things such as occupation by their interests such as medical magazines if we wanted to target doctors.
You can buy, run and track ads in one of three ways. The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to promote, and then track who sees and interacts via View Insights.
Since Instagram is such a visual platform, text ads are not a thing here. Rather you need an image, set of images, or video (which can be accompanied by text) to reach your audience. Just like other platforms you can be very detailed in the demographics you are targeting.
The exciting part? Instagram advertising works! In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.
The Ad Stats Numbers Don’t Lie
"Michael and his team are the best! They work hard in managing our website. they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
They also advertise on our behalf, since hiring Ceemi Agency I have seen progress in the amount of potential clientes that contact us. Just last month, we had twelve leads nad all twelve hired us. These are the type of results that Ceemi Agency Provides.
Hiring Ceemi Agency has been the best decision we have made."
Andrea Alfaro | Paralegal, Advanced Paralegal Services
"When it comes to sales approach, negotiation skills, and overall ability in understanding a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."
Eddie Sardinha | Owner, Lev Group