As a small business owner, you may not think it is important to have a good website. Your customers know you and your business gets enough foot traffic, so why should you bother with your online presence?
Answer: Neglecting your business’s digital footprint is a huge mistake. Even if you don’t use the internet that often, your customers sure do. You want to put your best foot forward in every scenario, so an outdated website full of broken links, typos, and inaccurate information will look just as bad as a giant hole full of bats in your business’s ceiling. It is a signal to your customers that your business is not professional, lacks attention to detail, and might even give the impression that you are no longer in business at all.
If you don’t have a website, you might still be online. Many websites have the option for customers to add business information without the owner’s knowledge, and you’d be surprised how much is available. Yelp, Google Maps, social media, and other review sites can have pages about your business full of information that you don’t control.
By building a website you can be the author of your business’s online narrative. Be the trusted source of information for your business’s services and products instead of relying on secondhand accounts from potentially misinformed customers.
If you’d like a professional website that works for your unique business needs without trying to learn web design in your free time, contact Ceemi Agency. Our digital marketing packages include website builds and management of your online presence across the internet, so you not only don’t have to worry, but you can also get new customers and grow your business.