One of the most effective Internet marketing strategies that you can employ on your website is search engine optimization or SEO. When your website gets a lot of organic traffic, that’s because of SEO.
Search engine optimization tools can help you to analyze a visitor’s behavior and search for additional improvements that can be made to your website. Some of the SEO terms that get tossed around are tough to understand, but we’re going to break them down.
Ranking for Several Keywords
A good rule of thumb for proper search engine optimization is to include your researched keywords and keyword phrases in your HTML title tag. Your title tag is among the most important places to have your keyword as they are strongly weighed by search engines.
They are the most appropriate place for your keywords for the highest level of optimization. Remember to add those keywords throughout the website’s page as organic as possible. Don’t add them over-and-over again. Google doesn’t like to see this type of heck and will actually dock your site, limiting your traffic as you’re not providing the best user experience.
Be varied in the page titles of your site, but not too lengthy. Targeting over 70 characters could diminish the weight of the page or site. Keep the titles condensed and intersperse a wide variety of your keywords and phrases amongst them.
Each individual page will add its own weight to the overall search.
What the Heck is ‘Bounce Rate?’
If your website received traffic, but your audience arrives, glances, and leaves without investigating the site further, that’s known as a “Bounce Rate” or BR.
According to Google Analytics, “A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”
Depending on the goal of the website depends on the average bounce rate percentage. Lead generation websites, on average, show a BR of 40 to 70 percent. While a normal bounce rate of an e-commerce website can tip the scale at 75 to 80 percent.
To lower a high BR, consider A/B testing the imagery and text on your website’s homepage. The website might be delivering the wrong impression. The lower your website BR drops too… the better. This tells Google you’re providing a great user experience.
To keep your website focused on one thing, think about removing what you do not really need. Your goal is to sell a product by giving content about it and about related topics. Anything that seems off topic can be removed. You do not want your audience to be distracted.
Say ‘no’ to Duplicate Content
To optimize your search engine rankings, never publish the same article in more than two locations on your site. Search engines ding your ranking for duplicate content, so it is best to avoid repetition whenever possible. Use one article URL for the best results, as using multiple links for the same content weakens the power of the content for SEO purposes.
Google respects when you update old articles with fresh content and imagery. So, instead of writing a few article about keyword research. Publish one article, and overtime, add to that blog post.
You don’t have to have several thousand semi-good articles to bring in organic traffic. But you can rank higher for having hundreds of well-reaerch articles.