Google Pay-Per-Click (PPC)
Many business owners are not sure about PPC’s efficacy due to bad experiences they may have had in the past or heard about from others. But it is important to understand that when you open a Google Ads account, it is a software with a blank slate. Many owners believe that the program “knows” what to do on its own to get them customers. This is false. You need a reliable and experienced campaign manager, like Ceemi Agency, to get positive results from Google Ads.
The PPC Numbers Don’t Lie
Breaking it Down
Let’s use the robot comic below to understand the process. In the first picture you see a baby robot; this is the blank slate Google Ads Account. You are on the left asking the baby robot to find you some oranges, where oranges are sales. The baby robot has no idea what oranges are, so it brings you everything it can find. In the third picture it brings an orange, but also brings a car, a wrench, a pencil, and an apple. Each of these non-oranges are clicks that you had to pay for and were clients that were not searching for your product. At first you get upset and question what this baby robot is doing. If you take the time to educate the baby robot what an orange is based on what the baby robot brought, it will go into the world with this knowledge and find more suitable oranges. Over time as you continue to teach the robot what is and is not acceptable, it will eventually bring you the perfect client every time.
Within each account, we will go through each search term that produces a click. By telling the Google Ads algorithm which keywords are good and which ones are “negative,” we can choose the right search terms that will show your ad. As time goes on, the irrelevant search words will be removed from Google’s parameters, meaning that your ad will only show to the customers who are most likely to result in a sale after clicking your ad.
With a PPC campaign, you will pay for each click on your ad. Google will tell you how much you can expect to pay per keyword per click, and the range will depend on the industry and specificity of your keywords. Since it’s based on a bidding system, a higher bid means a better chance of your ad being chosen. However, a quality ad will be favored over a high bid, so by creating good ads, we can drive down the price of each click.
MOST agencies will charge $500.00 flat rate (or more) or a % of the spend, whichever is greater. Sometimes you’ll see companies charging as much as 30%. Most companies land in the 12%-20% range depending on the budget.
Typically, there are a total of 20 positions on each SERP (search engine results page), broken down into three sections:
- 7 positions are usually reserved for Google Ads – 3 at the top, 1 in the maps, and 3 at the bottom
- 3 spots for local results (shown with a map)
- 10 organic results, which are unpaid
"Michael and his team are the best! They work hard in managing our website and they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
They also advertise on our behalf. Since hiring Ceemi Agency, I have seen progress in the amount of potential clients that contact us. Just last month, we had twelve leads and all twelve hired us. These are the type of results that Ceemi Agency provides.
Hiring Ceemi Agency has been the best decision we've ever made."
Andrea Alfaro | Paralegal, Advanced Paralegal Services
"When it comes to sales approach, negotiation skills, and overall ability to understand a business and what is needed to increase revenue, Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers."
Eddie Sardinha | Owner, Lev Group